AUSTIN, TX and SEATTLE, WA — November 4, 2025
Whole Foods Market has collaborated with Wine Folly, the leader in digital wine education, to provide professional wine training to its team members through Wine 201, Wine Folly's online certification course.
"Wine 201 equips Whole Foods Market team members with real‑world wine knowledge so they can guide shoppers with confidence and care. By investing in professional training, Whole Foods Market is empowering teams to create memorable experiences in the wine aisle." — Christine Marsiglio MW, Director of Wine Education at Wine Folly.
The initiative will begin as a pilot program across 50 Whole Foods Market locations. Through this collaboration, Whole Foods Market will enhance customer experience and support category growth by building deeper wine expertise at the store level.
Entirely online and self-paced, Wine 201 makes wine education accessible for team members across the country. It provides a comprehensive overview of wine — featuring video lessons, interactive modules, and a 50-question certification exam covering key topics, including winemaking, tasting techniques, grape varieties, regions, and handling & storing wine.
Whole Foods Market's collaboration with Wine Folly highlights a growing demand across the retail and hospitality industries for wine education. Wine Folly's digital courses elevate customer service and ultimately drive sales in the wine category. Created for trade professionals and corporate training programs, the courses combine the ease of self-paced education with Wine Folly's signature engaging and accessible teaching style.
About Wine Folly
Wine Folly, established in 2011, is a leading wine education company dedicated to making wine knowledge accessible and enjoyable. Known globally for its engaging content, visually appealing guides, and in-depth insights, Wine Folly helps wine enthusiasts learn more about wine in a fun and approachable way.
Learn more at www.winefolly.com.
Links
- Wine Folly: winefolly.com
- Wine Folly Courses: winefolly.com/courses/