Sicily Region Guide, French Wine Course, QR Code Automation

March 15, 2022

SEATTLE, March 15, 2022 - Folly Enterprises (Wine Folly and Global Wine Database) continue to raise the bar of online resources and tools to improve the way the world learns about wine.

Today we're announcing three major product launches: Sicily Region Guide, French Wine Course and Automated QR codes for wine tech sheets.

Throughout 2021 and now in 2022, Folly is working to break open wine regions, broaden out wine education options, and bring together all the data and tools wine learners need to tackle the global topic of delicious Wine.

Sicily Region Guide

Wine Folly: Sicily Region Guide

In the first quarter of 2022 Folly is releasing the Sicily Region Guide, opening up the Mediterranean island, its beautiful landscapes and ancient winemaking history, with an easy to use interface powered by the Global Wine Database (GWDB). Over 100 wineries have already registered and more arrive daily.

This marks the 6th Region Guide released by Folly – 2021 saw the release of Napa Valley, Walla Walla, Argentina, Bordeaux, and Alto Adige. All of the Region Guides are dynamic and reflect information that is current in GWDB, meaning the content is always updating to what’s current.

French Wine Course

Wine Folly: French Wine Course

Wine Folly opened up March with the release of our French Wine Course – A four-part online wine course for covering all the regions and popular wines of France.

The course was authored by Wine Folly’s founder and award-winning author, Madeline Puckette, with Folly’s Head Wine Educator and Resident Master of Wine, Christine Marsiglio MW.

The course uses a mixture of video and digital print material and students are able to receive certification at the conclusion of the course. The course represents one of the most ambitious attempts to crack open French wine, making one of the more complicated regions in wine accessible to all.

Automated QR Codes

Wine Folly: French Wine Course

GWDB is enabling the ability to cross the divide from wine bottles and tech sheets to digital information. QR codes enable a direct mobile experience without having to install an app or type in a web address. QR codes are now ubiquitous in a near post COVID world.

Many producers want to include such codes on their bottles, but struggle to maintain links or keep the information at the end of the rainbow up to date. Leveraging the power of the Global Wine Database, winemakers can dynamically generate wine information cards with scannable QR codes that lead to vetted wine information.

Wine cards can be dropped into websites, email, and even social posts. And wine learners can share these cards with their wine groups as well. This is more than an easy way to see wine information – it’s a new way to talk about wine.

Create a QR code on GWDB and the link will work forever. Not only a great user experience but you can track analytics for years to come. Available today to GWDB Pro subscribers.

About Folly Enterprises

Folly Enterprises are the people behind the Wine Folly ( and Global Wine Database ( brands. We’re focused on producing compelling user experiences and products that have a significant impact on the wine industry.

Wine Folly connects people to wine. Through online discovery, people connect with the stories and people who are making great wines. The site offers educational products, engaging content, and a web portal to a progressive, knowledge-driven wine culture.

Global Wine Database is a platform for wine data. Specifically, accurate wine information sourced directly from wine producers globally. Accurate information helps the industry at every level from farm to table.

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It is our passion, drive, and folly to serve our industry as stewards of information and advocate for wine in our future.